The thing that sets one business apart from another is the special added value that it brings to the table. It does something different. It has come up with an idea that no one else does quite the same way, or so the business believes. Even when someone else is doing exactly the same thing, the thing that differentiates the two is the way that they do it. This is the “special sauce” that makes a business special.

But how do companies go about finding that “special sauce?” And more importantly, what can they do to maintain it?

While I don’t believe for a second that all the special sauce in the world comes from technology, technology can often be at the very heart of making that special sauce, especially when we are talking about building customer relationships.

Technology can be a huge support in this area, and that’s where research and innovation come in. Using technology to build better business relationships is where the focus of technical growth is, and learning how to apply technology to do so is where research and innovation come in. [...]

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